Oltin Tadbir · 2020
Game Fuel PRO-AM Consumer Experience Jonli Tadbir Dizayni
by PepsiCo Design and Innovation
- A' Design Award Oltin Mukofoti 2020 in Tadbir
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Jonli Tadbir Dizayni
Game Fuel PRO-AM ichimlik brendi uchun yaratilgan va uydagi tomoshabinlarga translyatsiya qilingan jonli geyming tadbiri edi. Tadbirda professional geymerlar mashhurlar bilan juftlashtirilib, yangi ikki-ikkiga o'yin rejimi taqdim etildi va yangi ichimlik bankasi tanishtirildi. Studiya sahnasi dramatik effekt yaratish va ikki jamoani ajratish maqsadida mahsulotning asosiy ranglari bo'lgan qizil va ko'k ranglarda yoritildi. Dadil tipografiya va kuchli ranglar makonga geymingning zamonaviy talqinini berdi. Sahna translyatsiya davomida ekranda aniq ko'rinadigan qilib loyihalashtirildi.
About the A' Design Award Oltin Mukofoti
Game Fuel PRO-AM Consumer Experience Jonli Tadbir Dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Game Fuel PRO-AM Consumer Experience Jonli Tadbir Dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Game Fuel PRO-AM Consumer Experience Jonli Tadbir Dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
