Akbank T.A.S tomonidan Akbank Mobile Mobil Ilova

Akbank T.A.S tomonidan yaratilgan Akbank Mobile Mobil Ilova — Mobil Texnologiyalar, Ilovalar va Dasturiy Ta'minot Dizayni tanlov toifasida nufuzli 2020 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinMobil· 2020

Akbank Mobile Mobil Ilova

muallif: Akbank T.A.S

Mijoz: Akbank

Mobil toifasida A' Design Award Oltin Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#99903 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Akbank Mobile Mobil Ilova haqida

Akbank Mobile ilovasining yangi dizayni ijtimoiy, aqlli, kelajakka ishonarli va mukofotlangan bank tajribasi nuqtai nazaridan yangi istiqbolni taqdim etadi. Asosiy sahifada shaxsiylashtirilgan maydon dizayni bilan foydalanuvchilar o'zlarining moliyaviy hayotlarini engillashtirish uchun aqlli tushunchalarni ko'rishlari mumkin. Shuningdek, ushbu yangi dizayn yondoshuvi bilan an'anaviy bank operatsiyalari foydalanuvchilarning tilida aloqa rasmlari vizual, soddalashtirilgan harakatlar oqimi va tushunchalari bilan gaplashadi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Akbank Mobile Mobil Ilova A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Akbank Mobile Mobil Ilova misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Akbank Mobile Mobil Ilova kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Akbank Mobile provides a new perspective on traditional banking which now speaks the users' language with contact thumbnails, simplified actions, phrases, and concepts that are familiar to the user rather than system-oriented terms. Its strength is the human-first approach to building empathy and trust. With its personalized area on the main page, the users can view smart insights to ease their financial life. Also, the users will save time with the AI that thinks in users’ stead.
O'lchamlar va qadoqlash: iOS, Android
Teglar: Banking, Banking App, Personalized Experience, Personal Finance Assistance, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Ishlab chiqarish texnologiyasi: The app is available for iOS and Android devices in English and Turkish language versions.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: Angular JS, React, React native, .Net, PHP, html5, javascript
Dizayn muammosi: To enable to communication we envisioned, we had to ask the user to give a portion of their dashboard and trust us that it will be worth it. Since mostly the communication the users expect is related to sales, initially users hesitated to read this area. We did a lot of prototyping to find the right size, look and feel and content curation to help users own and love this communication with the bank. We also had a lot of technical challenges to create insights and place them in a dashboard without negative impacts on the performance of the app.
Tadqiqot: With a human-centric approach, we benefited from a wide range of research methods like market research, questionaries, user interviews, shadowing, heuristic evaluation and design workshops to develop better empathy with users. We turned our insights into creating personas, user stories, journey mappings. To validate the new design we ran several user testings. As a result, we verified our hypothesis on what people would expect from smart, social, intuitive and personalized banking experience.
Ilhom: We want to make Akbank customers love everyday banking. Therefore, we've started to reimagine and design all digital channels of Akbank. Akbank Mobile is one of the pillars of this process. After all the studies the team went through, we have been thinking about how to make banking smart, social, future-proof and rewarding. We designed Akbank Mobile. With our product’s personalizations and recommendations, a mobile banking experience has never been so clean and intuitive.
Loyiha muddati: The design process of the project started in the last quarter of 2018 in Istanbul and had first released in September 2019 in Istanbul. It is an ongoing journey still with updates and user feedback.
Ish jarayoni: Normally the communication of users and the bank was mostly composed of one-way interactions. We wanted to create two-way communication and make it free from financial terms. We create a Communication Area on our dashboard. This is an area where our AI engine gives smart insights to the user to reduce stress, help them make more of what they have. Here users are also sharing their feedbacks and needs with the bank. So it is a unique place for valuable two-way conversations.
Patentlar: Copyrights belong to Akbank T.A.Ş, 2019.
Jamoa a'zolari: Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Berivan Atik
Dilara Gül
Hande Taner
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Rasm mualliflari: Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019. Image #2: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #3: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Image #1: Illustrator Akbank Design Studio, Akbank Mobile, 2019.
Video Credits: Illustrator Akbank Design Studio, Akbank Mobile, 2019.