Zacapa Reserva Limitada 2019 Rom Qadoqlash Dizayni by Michelle Mak - forceMAJEURE Design

Zacapa Reserva Limitada 2019 Rom Qadoqlash Dizayni by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Oltin Mukofoti in Cheklangan Nashr va Maxsus Dizayn Competition Category.

OltinCheklangan Nashr· 2020

Zacapa Reserva Limitada 2019 Rom Qadoqlash Dizayni

by Michelle Mak - forceMAJEURE Design

Client: Diageo

A' Design Award Oltin Mukofoti Winner in Cheklangan Nashr Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zacapa Reserva Limitada 2019 Rom Qadoqlash Dizayni

Zacapa Reserva Limitada 2019 — yetilgan rom uchun cheklangan nashrdagi qadoqlash dizayni. Oltin zarhal harflar bilan bezatilgan jigarrang yorliq ichimlikning qahrabo va oltin ranglarini uyg'un ravishda to'ldiradi. Ushbu nashr uchun mahalliy gvatemalalik hunarmand ayollar tomonidan maxsus ranglarda to'qilgan somon tasmadan iborat mashhur petate tasmasi shishani o'rab turadi. Idish (kanistr) dizayni Gvatemala landshaftidan ilhomlangan ranglar va teksturalar uyg'unligini o'zida mujassam etadi. Idish ustida petate tasmasi va ta'm xususiyatlari yozilgan maxsus tasma oltin ranglarda taqdim etilgan.

The Recognition

About the A' Design Award Oltin Mukofoti

Zacapa Reserva Limitada 2019 Rom Qadoqlash Dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Zacapa Reserva Limitada 2019 Rom Qadoqlash Dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Zacapa Reserva Limitada 2019 Rom Qadoqlash Dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Dimensions & Packaging: Bottle: 750 ml
Tags: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Production Technology: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Design Challenge: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspiration: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Team Members: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Image Credits: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design