Oltin Qadoqlash · 2020
Off the Eaten Path Gazak Qadoqlash Dizayni
by PepsiCo Design and Innovation
- A' Design Award Oltin Mukofoti 2020 in Qadoqlash
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Gazak Qadoqlash Dizayni
Off the Eaten Path — premium o'simlik asosidagi gazaklar assortimenti uchun yaratilgan qadoqlash dizaynidir. Ushbu gazaklar no'xat, qora loviya va ko'k no'xat kabi haqiqiy sabzavotlarni kutilmagan uyg'unliklarda birlashtiradi. Qadoqlash brendga har bir qo'llanilish sohasida yagona vizual identifikatsiya beradi. Dizayn brendning raqobat kuchli bo'lgan "salomatlik uchun foydali" gazaklar toifasida ajralib turishiga yordam berishni maqsad qiladi. Ishlab chiqish jarayonida iste'molchilarning kichik guruhi ishtirok etib, har bir bosqichda o'z fikr-mulohazalarini bildirdi. Iste'molchilarning fikrlari dizayn qarorlarini yo'naltirdi va izchil brend tajribasini ta'minlashga xizmat qildi.
About the A' Design Award Oltin Mukofoti
Off the Eaten Path Gazak Qadoqlash Dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Off the Eaten Path Gazak Qadoqlash Dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Off the Eaten Path Gazak Qadoqlash Dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
