Chu Cellar Alkogolli ichimlik qadoqlash by Yong Wu

Chu Cellar Alkogolli ichimlik qadoqlash by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2020

Chu Cellar Alkogolli ichimlik qadoqlash

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Alkogolli ichimlik qadoqlash

Chu Cellar — Xitoyning Xubey provinsiyasida ishlab chiqarilgan alkogolli ichimlik uchun qadoqlash dizaynidir. Shisha idish kulolchilikdan tayyorlangan bo'lib, uning shakli qadimgi Chu davlatining madaniy yodgorligi bo'lgan qo'ng'iroqlar to'plamiga taqlid qiladi. Idish tanasidagi naqsh ochiq qolipda quyib tayyorlangan, quti esa yog'ochdan yasalgan. Sirtdagi bo'rtma va botiq chiziqlar tashish jarayonida sirpanish ehtimolini kamaytiradi. Qutining asosi ko'rgazma standi vazifasini bajaradi, shuning uchun bo'sh shishani bezak sifatida saqlab qolish mumkin. Maqsad kelib chiqish mintaqasining tarixi va madaniyatini aks ettirishdir.

The Recognition

About the A' Design Award Bronza Mukofoti

Chu Cellar Alkogolli ichimlik qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Chu Cellar Alkogolli ichimlik qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Chu Cellar Alkogolli ichimlik qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu