Ai Academy Brend Identifikatsiyasi by Emanuele Grittini

Ai Academy Brend Identifikatsiyasi by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

TemirGrafika· 2020

Ai Academy Brend Identifikatsiyasi

by Emanuele Grittini

Client: Ai Academy

A' Design Award Temir Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Ai Academy Brend Identifikatsiyasi

Ai Academy sun'iy intellekt sohasida faoliyat yurituvchi kompaniya uchun yaratilgan brend identifikatsiyasidir. Logotip dasturlash muhitlarida keng qo'llaniladigan monospace shriftlar asosida yaratilgan. Fon tasvirlari sun'iy intellektning multidisiplinar tabiatini texnologiyaga bevosita ishora qilmasdan, mavhum tasvirlarga aylantiradi. Ular suvga asoslangan bo'yoqlar yordamida eksperimental rang aralashtirish texnikalari bilan yaratilgan, so'ngra suratga olingan va keyingi ishlov berilgan. Logotip va fon o'rtasidagi kontrast logoning aniq ko'rinishini ta'minlaydi. Qalin ranglar tadbirlar va ijtimoiy tarmoq materiallarida tanib olishga yordam beradi.

The Recognition

About the A' Design Award Temir Mukofoti

Ai Academy Brend Identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Ai Academy Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Ai Academy Brend Identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.