Problue Annual Posters Birlamchi funksiya: Plakat by JBBC Branding Consultancy

Problue Annual Posters Birlamchi funksiya: Plakat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Fotografiya va Foto Manipulyatsiya Dizayni Competition Category.

KumushFotografiya· 2020

Problue Annual Posters Birlamchi funksiya: Plakat

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Kumush Mukofoti Winner in Fotografiya Category

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Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Birlamchi funksiya: Plakat

Problue Annual Posters — sho'ng'ish brendi uchun yaratilgan bosma plakatlar turkumi. Har bir plakatda bitta model ham zamonaviy shahar kiyimida, ham sho'ng'ish kostyumida tasvirlangan, shu bois kundalik hayot va sho'ng'ish o'rtasidagi o'tish ko'zga ko'rinadigan holga keltirilgan. Nafislik uchun erkakka kulrang-ko'k rang, ayolga esa qizil rang qo'llanilgan. Kamuflyaj suzgichlari shahar hayotining harakatiga ishora qiladi. Kontrastlar atayin joylashtirilgan, masalan, tez va sokin, kundalik kiyim va sho'ng'ish kostyumi, silliq va o'tkir. Har bir plakat o'lchami 420 ga 594 millimetr.

The Recognition

About the A' Design Award Kumush Mukofoti

Problue Annual Posters Birlamchi funksiya: Plakat A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Problue Annual Posters Birlamchi funksiya: Plakat ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Problue Annual Posters Birlamchi funksiya: Plakat ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd