Eduardo Walles tomonidan Debes Intervenir Asosiy Funktsiya: Xavfsizlik Plakati

Eduardo Walles tomonidan yaratilgan Debes Intervenir Asosiy Funktsiya: Xavfsizlik Plakati — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2020

Debes Intervenir Asosiy Funktsiya: Xavfsizlik Plakati

muallif: Eduardo Walles

Mijoz: tApp

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#101449 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Debes Intervenir Asosiy Funktsiya: Xavfsizlik Plakati haqida

Kitob Matni: Debes Intervenir — sanoat korxonasi uchun yaratilgan ishlab chiqarish xavfsizligi plakatlari kampaniyasidir. Plakatlarda asboblar va uskunalardan to'g'ri hamda noto'g'ri foydalanish tasvirlangan. Har bir sahna baxtsiz hodisa yuz berishidan bir zum oldingi lahzaga qaratilgan. Ishchilar bilan samimiy va tushunarli aloqa o'rnatish uchun komiks uslubidan foydalanilgan. Illyustratsiyalangan qahramon xodimlarni har bir xabar orqali yetaklaydi. Rasmlar tabiiy va erkin chiziqlarni saqlab qolish maqsadida vektor illyustratsiya vositalari yordamida chizilgan, so'ngra rasm tahrirlash dasturlari yordamida ranglantirilgan va kompozitsiyalangan. Har bir plakat stirolga bosilgan bo'lib, o'lchami 900 x 600 millimetrni tashkil etadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Debes Intervenir Asosiy Funktsiya: Xavfsizlik Plakati A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Debes Intervenir Asosiy Funktsiya: Xavfsizlik Plakati yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Debes Intervenir Asosiy Funktsiya: Xavfsizlik Plakati puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
O'lchamlar va qadoqlash: Styrene 900 mm X 600 mm. Depth. 50
Teglar: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Ishlab chiqarish texnologiyasi: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Dizayn muammosi: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Tadqiqot: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Ilhom: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Loyiha muddati: The project started in September 2016 and finished in November 2016 in CDMX.
Ish jarayoni: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patentlar: None, everything was created form scratch.
Jamoa a'zolari: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Rasm mualliflari: None, everything was created form scratch.