Winter Navel Apelsin Paketi by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2020

Winter Navel Apelsin Paketi

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

12,608

Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel Apelsin Paketi

Dizayn organik fermada ishlab chiqarilgan qishki naval deb nomlangan apelsinni targ'ib qilishdir. To'plamga ikkita o'lchamdagi karton qutilar, ma'lumot kartasi, apelsin po'stlog'i uchun konvert kiradi. Qishki dengiz kuchini faqat to'rt fasl suvga cho'mgandan keyin olish mumkin. Dizaynning vazifasi to'rt mavsum davomida cho'zilgan o'sish tartibining va apelsin daraxtining turli shakllarining ahamiyatini namoyish etishdir. Dizaynerlar jamoasi chakalakzor va dukkakli ertakdan ilhomlangan rasm chizishdi. Tabiat va inson o'rtasidagi uyg'unlik tushunchasini ta'kidlaydi.

The Recognition

About the A' Design Award Bronza Mukofoti

Winter Navel Apelsin Paketi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Winter Navel Apelsin Paketi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Winter Navel Apelsin Paketi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu