Fil Primary Function: Brend identikasi by Young Huale

Fil Primary Function: Brend identikasi by Young Huale is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2020

Fil Primary Function: Brend identikasi

by Young Huale

Client: By-Enjoy

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Fil Primary Function: Brend identikasi

FIL — dizaynerlik kolleksiyalari va boshqa dizayn buyumlarini sotadigan doʻkon uchun yaratilgan brend identikasi tizimi. FIL nomi fransuz tilida "chiziq" degan maʼnoni bildiradi. Uch harfning oʻrtasidan uzluksiz chiziq oʻtadi, shu tariqa brend gʻoyasi bevosita va koʻrinarli boʻlib qoladi. Chiziqni uzaytirish yoki qisqartirish mumkin, bu esa logotipni yagona yaxlit tasvirni saqlab qolgan holda turli uzunliklarda va turli holatlarda ishlatishga imkon beradi. Identika doʻkon belgilariga, tashrif qogʻozlariga, qadoqlarga, ish yuritish qogʻozlariga, nom yorliqlariga, sumkalarga va qogʻoz buyumlarga qoʻllaniladi.

The Recognition

About the A' Design Award Kumush Mukofoti

Fil Primary Function: Brend identikasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Fil Primary Function: Brend identikasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Fil Primary Function: Brend identikasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimensions & Packaging: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Tags: Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Research: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Project Duration: 2019.09
Operation Flow: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Team Members: Designer:
Young Huale
Hong Jing
Zheng Rong
Image Credits: Photographer:Zou Xunkai