Bloom GmbH Nuernberg tomonidan Tucher AEcht Nuernberger Kellerbier Bavyera Pivosining Qadoqlash Dizayni

Bloom GmbH Nuernberg tomonidan yaratilgan Tucher AEcht Nuernberger Kellerbier Bavyera Pivosining Qadoqlash Dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2020

Tucher AEcht Nuernberger Kellerbier Bavyera Pivosining Qadoqlash Dizayni

muallif: Bloom GmbH Nuernberg

Mijoz: Bloom GmbH Nürnberg

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#102378 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Tucher AEcht Nuernberger Kellerbier Bavyera Pivosining Qadoqlash Dizayni haqida

O'rta asrlarda, mahalliy pivo zavodlari o'zlarining pivosini Nürnberg qal'asi ostidagi 600 yoshdan oshgan toshli qabrlarga qo'yib yuborishgan. Ushbu tarixni hurmat qilgan holda, "AEcht Nuernberger Kellerbier" ning qadoqlanishi o'z vaqtida haqiqiy ko'rinishga ega. Pivo yorlig'ida toshlarda o'tirgan qal'aning qo'lda chizilgan rasmlari va podvaldagi yog'och bochkada vintage uslubidagi shriftlar bilan bezatilgan. Kompaniyaning "Avliyo Mauritius" savdo markasi va mis rangidagi toj mantariga ega muhr yorlig'i mahorat va ishonchni anglatadi.

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A' Design Award Oltin Mukofoti haqida

Tucher AEcht Nuernberger Kellerbier Bavyera Pivosining Qadoqlash Dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Tucher AEcht Nuernberger Kellerbier Bavyera Pivosining Qadoqlash Dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Tucher AEcht Nuernberger Kellerbier Bavyera Pivosining Qadoqlash Dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
O'lchamlar va qadoqlash: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Teglar: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Dizayn muammosi: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Ilhom: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patentlar: Tucher Bräu GmbH und Co. KG
Jamoa a'zolari: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Rasm mualliflari: Bloom GmbH Nürnberg