Sierra Cantabria Primary Function: Vino yorlig'i by Estudio Maba

Sierra Cantabria Primary Function: Vino yorlig'i by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2020

Sierra Cantabria Primary Function: Vino yorlig'i

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Colors

The Design

About Sierra Cantabria Primary Function: Vino yorlig'i

Sierra Cantabria — an'anaviy ispan vinochilik korxonasi tomonidan ishlab chiqariladigan vinolar oilasi uchun yorliq dizayni. Assortiment keng bo'lgani uchun yorliqlar yagona vizual tilni bo'lishadi, ammo shishalar orasida nozik farqlarni saqlab qoladi. Oila tomonidan 150 yil davomida ishlatilgan geraldik ramzlar tipografik elementlarning aniq iyerarxiyasi bilan uyg'unlashtirilgan. Tizim Bordo va Burgundiya shishalari uchun 53 ta yorliq kombinatsiyasini yaratadi. Har bir yorliq paxta qog'ozida yuqori relyef, shtamplash va lak zarblari bilan bosiladi. Maqsad — barqaror brend obrazi bilan klassik va ifodali assortiment yaratish.

The Recognition

About the A' Design Award Kumush Mukofoti

Sierra Cantabria Primary Function: Vino yorlig'i A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Sierra Cantabria Primary Function: Vino yorlig'i ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Sierra Cantabria Primary Function: Vino yorlig'i ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba