Pizzamax Brend identifikatsiyasi by Salvita Bingelyte

Pizzamax Brend identifikatsiyasi by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2020

Pizzamax Brend identifikatsiyasi

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Colors

The Design

About Pizzamax Brend identifikatsiyasi

Pizzamax — Litvadagi kichik pitsa restoranlari tarmog'i uchun brend identifikatsiyasidir. Ilgarigi identifikatsiya bir nechta grafik uslublarni aralashtirib yuborgan va mijozlarda brend haqida deyarli hech qanday tasavvur uyg'otmagan edi. Qayta ishlangan dizaynda soddalashtirilgan logotip qo'llanilgan bo'lib, unda klassik italyan pitsasi bilan bog'liq qizil, qora va oq ranglardan foydalanilgan. Pizza va max so'zlari vizit kartochkalari va pitsa qutilarining turli tomonlarida joylashtirilgan. M va X harflari egri uchlarga ega bo'lib, bu to'g'ri qo'llari bilan pitsa ko'targan novvoylarni eslatadi. Identifikatsiya vizit kartochkalari, firma blankalari, pitsa qutilari va kiyimlarga qo'llanilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Pizzamax Brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Pizzamax Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Pizzamax Brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens