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BlackDrop Tovar Belgisi by Aleks Brand

BlackDrop Tovar Belgisi by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.


KumushGrafika· 2020

BlackDrop Tovar Belgisi

by Aleks Brand

Client: Aleks Brand

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About BlackDrop Tovar Belgisi

Bu shaxsiy brend strategiyasi va identifikatsiya loyihasi. BlackDrop - bu qahva sotadigan va tarqatadigan do'konlar va brendlar tarmog'i. BlackDrop - bu shaxsiy mustaqil ijodiy biznes uchun ohang va ijodiy yo'nalishni belgilash uchun dastlab ishlab chiqilgan shaxsiy loyiha. Ushbu tovar identifikatori Aleksni startaplar jamoasida ishonchli brend maslahatchisi sifatida ko'rsatish uchun yaratilgan. BlackDrop zamonaviy, shaffof startap brendini anglatadi, va u vaqt o'tishi bilan tanib olinadigan va sanoatning etakchi brendi bo'lishni maqsad qiladi.

The Recognition

About the A' Design Award Kumush Mukofoti

BlackDrop Tovar Belgisi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. BlackDrop Tovar Belgisi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. BlackDrop Tovar Belgisi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags
coffee, tech, startup, black, simple logo
Production Technology
Adobe Creative Suite
Design Challenge
Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research
The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration
BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration
1 month, Belgrade
Operation Flow
BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members
Aleks Brand

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