Grundig Serenity Choy Ishlab Chiqaruvchi by Mert Ali Bukulmez

Grundig Serenity Choy Ishlab Chiqaruvchi by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Maishiy Texnika Dizayni Competition Category.

KumushMaishiy Texnika· 2020

Grundig Serenity Choy Ishlab Chiqaruvchi

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award Kumush Mukofoti Winner in Maishiy Texnika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Choy Ishlab Chiqaruvchi

Serenity - bu quvnoq foydalanuvchi tajribasiga e'tibor qaratadigan zamonaviy choy ishlab chiqaruvchisi. Loyihada asosan estetik elementlar va foydalanuvchi tajribasiga e'tibor qaratilgan, chunki asosiy maqsad mahsulotni mavjud mahsulotdan farq qilishni taklif qiladi. Choy qaynatgichning tanasi korpusdan kichikroq bo'lib, u mahsulotga noyob o'ziga xoslik olib keladigan erga qarashga imkon beradi. Biroz kavisli tanasi dilimlenmiş yuzalar bilan birgalikda mahsulotning o'ziga xosligini ham qo'llab-quvvatlaydi.

The Recognition

About the A' Design Award Kumush Mukofoti

Grundig Serenity Choy Ishlab Chiqaruvchi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Grundig Serenity Choy Ishlab Chiqaruvchi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Grundig Serenity Choy Ishlab Chiqaruvchi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019