Cut and Paste Brending Grafikning by Lisa Winstanley

Cut and Paste Brending Grafikning by Lisa Winstanley is a highly esteemed winner of the very prestigious 2021 A' Design Award Oltin Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

OltinGrafika· 2021

Cut and Paste Brending Grafikning

by Lisa Winstanley

Client: Lisa Winstanley

A' Design Award Oltin Mukofoti Winner in Grafika Category

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Ko'proq o'rganish Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cut and Paste Brending Grafikning

Ushbu loyiha asboblar to'plami, Kesish va joylashtirish: Vizual plagiatning oldini olish, dizayn sanoatidagi har bir kishiga ta'sir qilishi mumkin bo'lgan mavzuga qaratilgan, ammo vizual plagiat kamdan-kam muhokama qilinadigan mavzu. Bu rasmdan havola olish va undan nusxa olish o'rtasidagi noaniqlik bilan bog'liq bo'lishi mumkin. Shu sababli, ushbu loyiha taklif qilayotgan narsa vizual plagiat atrofidagi kulrang joylar haqida xabardorlikni oshirish va buni ijodkorlik atrofidagi suhbatlarda birinchi o'ringa qo'yishdir.

The Recognition

About the A' Design Award Oltin Mukofoti

Cut and Paste Brending Grafikning A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Cut and Paste Brending Grafikning misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Cut and Paste Brending Grafikning kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensions & Packaging: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Tags: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Production Technology: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Design Challenge: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Research: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiration: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Project Duration: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Operation Flow: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patents: Copyrights belong to Lisa Winstanley, 2020
Team Members: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Image Credits: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng