Plaza del Sol Chipslar uchun qadoqlash by Estudio Maba

Plaza del Sol Chipslar uchun qadoqlash by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2020

Plaza del Sol Chipslar uchun qadoqlash

by Estudio Maba

Client: Plaza del Sol

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Chipslar uchun qadoqlash

Plaza del Sol — chipslar paketlari uchun qadoqlash dizaynidir. Grafikalar Ispaniyaning turistik shaharlarida uchraydigan xalq motivlari va suvenir buyumlaridan ilhomlanib yaratilgan bo'lib, bu izlanmalar zamonaviy uslubda hazil bilan taqdim etilgan. Har bir flou-paket suvenir buyumlaridan tuzilgan qisqa hikoyani aks ettiradi va xaridorni kulimsiratishni maqsad qiladi. Tasvirlar maxsus tayyorlangan kompozitsiyada natyurmort fotosurati orqali yaratilgan, paketlar esa fleksografik bosma usulida ishlab chiqarilgan. Har bir paketning o'lchami 195x320 millimetrni tashkil etadi.

The Recognition

About the A' Design Award Bronza Mukofoti

Plaza del Sol Chipslar uchun qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Plaza del Sol Chipslar uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Plaza del Sol Chipslar uchun qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba