Seulah Choi tomonidan Typotect Brend identifikatsiyasi

Seulah Choi tomonidan yaratilgan Typotect Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Typotect Brend identifikatsiyasi

muallif: Seulah Choi

Mijoz: Seulah Choi

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

12,105

Tasdiqlangan mukofot g'olibi

#104366 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Typotect Brend identifikatsiyasi haqida

Typotect — modernizm namoyondasi Pit Zvartning ijodiga bag'ishlangan zamonaviy san'at muzeyi uchun yaratilgan brend identifikatsiyasidir. Nom "tipografiya" va "arxitektor" so'zlarining birikmasidan iborat bo'lib, Pit Zvart faoliyat yuritgan ikki sohani aks ettiradi. Identifikatsiya uning dizaynlarida uchraydigan uchta xususiyatni qayta talqin qiladi: uchta asosiy rang, ingichka chiziqli elementlar va ochiq fazoda joylashtirilgan tekis shakllar. Har bir qo'llanmaning yuqori qismida ingichka qizil chiziq paydo bo'ladi, tekis shakllar esa ko'k va sariq ranglar bilan to'ldiriladi. Identifikatsiya bosma nashrga asoslangan bo'lib, plakatlar, tashrif qog'ozlari, chiptalar va devor stikerlarida qo'llaniladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Typotect Brend identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Typotect Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Typotect Brend identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
O'lchamlar va qadoqlash: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Teglar: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Ishlab chiqarish texnologiyasi: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Dizayn muammosi: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Tadqiqot: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Ilhom: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Loyiha muddati: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Ish jarayoni: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.