Mau Primary Function: Parfyum qadoqlashi by Moe Nakagawa

Mau Primary Function: Parfyum qadoqlashi by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award Kumush Mukofoti in Qadoqlash Dizayni Competition Category.

KumushQadoqlash· 2020

Mau Primary Function: Parfyum qadoqlashi

by Moe Nakagawa

Client: Moe Nakagawa

A' Design Award Kumush Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #104587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Primary Function: Parfyum qadoqlashi

Mau — yapon an'analaridan ilhomlangan mumli parfyum uchun mo'ljallangan qadoqlash dizayni. Mau nomi suzib yurgan holda raqsga tushishni anglatadi, uning mavzusi esa yumshoqlik va yengillikdir. Parfyum an'anaviy yapon qog'ozi bo'lmish vashidan yasalgan qog'oz naychada saqlanadi. Vashi ustidagi suvbo'yoq tegishi hidning muloyim tabiatini ifodalaydi. Mumli parfyumning suv miqdori kam bo'lgani sababli, qadoqni plastikasiz, faqat qog'ozdan tayyorlash mumkin. Yumshoq hid spirtli parfyumni juda qattiq deb hisoblaydigan odamlar uchun mo'ljallangan.

The Recognition

About the A' Design Award Kumush Mukofoti

Mau Primary Function: Parfyum qadoqlashi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Mau Primary Function: Parfyum qadoqlashi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Mau Primary Function: Parfyum qadoqlashi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)