Zhangyong Hou tomonidan Oulevi Packaging Design Pivo qadoqlash

Zhangyong Hou tomonidan yaratilgan Oulevi Packaging Design Pivo qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2021

Oulevi Packaging Design Pivo qadoqlash

muallif: Zhangyong Hou

Mijoz: Oulevi

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Oulevi Packaging Design Pivo qadoqlash haqida

Oulevi — quyma pivo uchun mo'ljallangan qadoqlash dizaynidir. Idish sof suyuq hajmi bir litr bo'lgan zanglamas po'latdan yasalgan bankadan iborat bo'lib, uning yassi yoyilgan o'lchami 274 mm uzunlik va 193 mm balandlikni tashkil qiladi. Bosilgan grafika pivo stakanining konturini hosil qiladi. Illyustratsiyalarda xom ashyoning kelib chiqishi ko'rsatilgan — Avstraliyadan arpa, Shimoliy Yevropadan xamirturush va Shimoliy Amerikadan xumkalak. Stakan belgisi iste'molchilarga brendni uzoqdan tanib olishga yordam beradi. Dizaynning maqsadi mahsulot haqidagi hikoyani do'kon rafida aniq va tushunarli tarzda taqdim etishdir.

Tan olinish

A' Design Award Temir Mukofoti haqida

Oulevi Packaging Design Pivo qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Oulevi Packaging Design Pivo qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Oulevi Packaging Design Pivo qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
O'lchamlar va qadoqlash: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Teglar: Beer packaging, illustration, beer logo design
Ishlab chiqarish texnologiyasi: Stainless steel can
Dizayn muammosi: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Tadqiqot: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Ilhom: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Loyiha muddati: It took a month,
Location: Dalian, China
Jamoa a'zolari: Zhangyong Hou