Kristina Pacesaite tomonidan Birds and Coffee Qadoqlash

Kristina Pacesaite tomonidan yaratilgan Birds and Coffee Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

Birds and Coffee Qadoqlash

muallif: Kristina Pacesaite

Mijoz: Kavos gurmanai

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#106477 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Birds and Coffee Qadoqlash haqida

Har bir mahsulot to'g'ri qadoqlashga loyiqdir. Ushbu qadoqlashni ishlab chiqish orqali dizayner kofe qovuruvchi muvaffaqiyatli kompaniyaga yuqori sifatli qahvani qadrlaydigan va uning kelib chiqishi haqida qayg'uradigan yangi odamlarni topishga yordam berdi. Qadoqlashning yangi ko'rinishini taqdim etish orqali dizayner deyarli har bir qit'adan keladigan qo'lda tayyorlangan qahvaning qiymatini oshirishga harakat qildi. Har bir mamlakatning qush rasmlarini ishlatish qarori ularning nafis tabiatiga, shuningdek, yakuniy mahsulotga beradigan qo'lda yaratilgan tuyg'uga asoslangan edi. Kraft qog'oz va rasmlarning quyuq jigarrang rangi ham xuddi shu maqsadga xizmat qiladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Birds and Coffee Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Birds and Coffee Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Birds and Coffee Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
O'lchamlar va qadoqlash: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Teglar: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Ishlab chiqarish texnologiyasi: Digital printing on kraft paper
Dizayn muammosi: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Tadqiqot: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Ilhom: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Loyiha muddati: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Ish jarayoni: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Jamoa a'zolari: Kristina Pacesaite