Giovanni Murgia tomonidan Cera Una Volta Vino Yorlig'i

Giovanni Murgia tomonidan yaratilgan Cera Una Volta Vino Yorlig'i — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2021

Cera Una Volta Vino Yorlig'i

muallif: Giovanni Murgia

Mijoz: Cantine Chessa

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Cera Una Volta Vino Yorlig'i haqida

Cera Una Volta (Bir paytlar) nafaqat sharob, balki o'tmishga sakrashdir. U ajdodlar ta'limotini va o'tmishdagi vinochilik texnikasini qadrlash orqali kichik oenologik marvarid yaratish orzusidan tug'ilgan. Sharobning ijodiy kontseptsiyasi g'oyasi, yorliqdagi rasmda yaxshi ifodalangan ertak giperbolasining soddaligida, bu sharobning tug'ilishi va uni kim ishlab chiqarganligi haqida hikoya qiladi. Tanlangan uslub ataylab ertak bo'lib, Vermentinoning klassik uslubidan juda farq qiladigan sharobga sehrli teginish beradi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Cera Una Volta Vino Yorlig'i A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Cera Una Volta Vino Yorlig'i misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Cera Una Volta Vino Yorlig'i kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
O'lchamlar va qadoqlash: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Teglar: wine, packaging, illustration, label design
Ishlab chiqarish texnologiyasi: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Dizayn muammosi: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Tadqiqot: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Ilhom: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Loyiha muddati: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Ish jarayoni: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Jamoa a'zolari: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Rasm mualliflari: 3D Render: Bruno Haver
Photography: Giovanni Murgia