Branding Accademia of Perugia Brend Tizimi Va Kampaniyasi by Paul Robb

Branding Accademia of Perugia Brend Tizimi Va Kampaniyasi by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2021

Branding Accademia of Perugia Brend Tizimi Va Kampaniyasi

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award Kumush Mukofoti Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Brend Tizimi Va Kampaniyasi

Perugia akademiyasiga institutning kelajakka tez o'tish istagini aks ettirish uchun yangi vizual identifikator kerak edi. S&P Akademiyaning turli boʻlimlari va jihatlarini jalb qilish uchun ABA xodimlari va talabalari bilan ishladi. Dizaynerlar' Muammo yagona kurslarga individuallik beradigan yagona kinetik brend identifikatori va arxitekturasini yaratish edi. Ular odatiy klişe va konventsiyalardan qochib, turli san'atlarda ishlaydigan baquvvat, mustahkam va ijobiy identifikatsiya tizimini yaratdilar.

The Recognition

About the A' Design Award Kumush Mukofoti

Branding Accademia of Perugia Brend Tizimi Va Kampaniyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Branding Accademia of Perugia Brend Tizimi Va Kampaniyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Branding Accademia of Perugia Brend Tizimi Va Kampaniyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb