Yoonly Vizual Identifikatsiya by Fanny De Bray

Yoonly Vizual Identifikatsiya by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

BronzaGrafika· 2021

Yoonly Vizual Identifikatsiya

by Fanny De Bray

Client: Made for you

A' Design Award Bronza Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Yoonly Vizual Identifikatsiya

Yoonly — yosh sayohatchilarga mo'ljallangan tajribalar taklif qiluvchi sayohat brendi uchun yaratilgan vizual identifikatsiya. Y harfi xarita ignasi bilan birlashtirilib, "hayotni yoq" degan asosiy xabarni qo'llab-quvvatlovchi yoqish va o'chirish tugmasini hosil qiladi. Ikkita O harfi cheksizlik belgisi shaklida bo'lib, umrbod qoladigan xotiralarni ifodalaydi. Har bir harfning pastki qismi o'ngga qarab burilib, logotipga dinamik va teksturali ko'rinish beradi. O'rdak yashil rangi dengiz va osmonni eslatsa, to'q sariq rang inson iliqligi va quyosh nurini yodga soladi. Identifikatsiya ham raqamli, ham bosma vositalar uchun moslashtirilgan.

The Recognition

About the A' Design Award Bronza Mukofoti

Yoonly Vizual Identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Yoonly Vizual Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Yoonly Vizual Identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you