La Pause Parisienne Vizual Identifikatsiya by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.
TemirGrafika· 2021
La Pause Parisienne Vizual Identifikatsiya
Client: Made for you
A' Design Award Temir Mukofoti Winner in Grafika Category
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About La Pause Parisienne Vizual Identifikatsiya
La Pause Parisienne — Parijdagi suzuvchi tadbirlar maydoni uchun yaratilgan vizual identifikatsiyadir. Nomdagi harflar daraxt barglari shaklida tuzilgan bo'lib, egri barg shakllariga ega serif tipografiya nafis va yumshoq xarakter beradi. U harfi so'z ichida pauza belgisi va bo'sh joy sifatida o'qiladi, u barglar toji bilan o'ralgan. Logotip atrofini o'rab turgan yashillik va o'simlik tasvirlari tabiatning mavjudligini kuchaytiradi. Ushbu identifikatsiya kunduzi va kechasi uchrashuv va tadbirlarga mezbonlik qiluvchi, yangilangan 460 kvadrat metrlik maydonning gulli bezaklariga mos keladi.
The Recognition
About the A' Design Award Temir Mukofoti
La Pause Parisienne Vizual Identifikatsiya A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. La Pause Parisienne Vizual Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. La Pause Parisienne Vizual Identifikatsiya puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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