Cilly Ichimlik Bankasi Qadoqlash by Guangzhou Cheung Ying Design Co., Ltd.

Cilly Ichimlik Bankasi Qadoqlash by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronza Mukofoti in Qadoqlash Dizayni Competition Category.

BronzaQadoqlash· 2021

Cilly Ichimlik Bankasi Qadoqlash

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Bronza Mukofoti Winner in Qadoqlash Category

13,194

Verified Award Winner

Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly Ichimlik Bankasi Qadoqlash

Cilly — yosh iste'molchilarga mo'ljallangan rosa roxburghii sharbati uchun mo'ljallangan qadoqlash dizaynidir. Sharbat ovqatlanish paytida tanglayni tozalashga qaratilgan bo'lib, shu bilan birga sog'lom va to'yimli tanlovni taklif etadi. Idish 245 ml hajmga ega alyuminiy bankadan iborat. Banka uzunligi 65 mm, kengligi 65 mm va balandligi 95 mm ni tashkil qiladi. Grafik dizayn graffiti uslubini pop-art bilan uyg'unlashtiradi. Brend nomi sharbat sachrashining abstrakt effekti ichida joylashtirilgan. Yorqin va tabaqalanuvchi ranglar bankaga yoshlarga xos va zamonaviy ko'rinish beradi.

The Recognition

About the A' Design Award Bronza Mukofoti

Cilly Ichimlik Bankasi Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Cilly Ichimlik Bankasi Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Cilly Ichimlik Bankasi Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu