Classic Blue Sealed Baijiu Alkogolli ichimlik qadoqlash dizayni by Xueqian Zhang and Jingzhang Xiao

Classic Blue Sealed Baijiu Alkogolli ichimlik qadoqlash dizayni by Xueqian Zhang and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2021

Classic Blue Sealed Baijiu Alkogolli ichimlik qadoqlash dizayni

by Xueqian Zhang and Jingzhang Xiao

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

16,175

Verified Award Winner

Verify Award Status for #110713

View at A' Design Award Press Release Award Badge

Colors

The Design

About Classic Blue Sealed Baijiu Alkogolli ichimlik qadoqlash dizayni

Klassik Ko'k Muhrlangan Baytszyu - an'anaviy xitoy alkogolli ichimligi uchun qadoqlash dizaynidir. Shisha fil suyagi rangidagi keramikadan yasalgan bo'lib, pavilon shaklini eslatuvchi kvadrat shaklga ega. Yon tomondagi gofrланган chiziqlar arqon tuguni va Baytszyu tayyorlashda ishlatiladigan xom ashyolardan biri bo'lgan bug'doy boshoqini ifodalaydi. Siyoh rasmi uslubidagi tasvirlar Sutsyan shahri bilan bog'liq uchta mavzuni namoyish etadi. Tashqi quti teri ishlov berish texnikasi bilan qog'ozdan yasalgan. Dizayn Baytszyuni keksartirish uchun sopol idishlarda muhrlab saqlashning qadimiy an'anasiga ishora qiladi.

The Recognition

About the A' Design Award Temir Mukofoti

Classic Blue Sealed Baijiu Alkogolli ichimlik qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Classic Blue Sealed Baijiu Alkogolli ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Classic Blue Sealed Baijiu Alkogolli ichimlik qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
Dimensions & Packaging: 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
Design Challenge: In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
Research: A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
Inspiration: The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
Project Duration: The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
Operation Flow: The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
Patents: Patented in March 2020
Team Members: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou
Image Credits: Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.