Lara Wilkin tomonidan Lazarus Effekt Kampaniya Illyustratsiyalari

Lara Wilkin tomonidan yaratilgan Lazarus Effekt Kampaniya Illyustratsiyalari — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2021

Lazarus Effekt Kampaniya Illyustratsiyalari

muallif: Lara Wilkin

Mijoz: Lara Wilkin

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

11,654

Tasdiqlangan mukofot g'olibi

#111279 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Lazarus Effekt Kampaniya Illyustratsiyalari haqida

Lazarus Effekt — Lazarus effekti haqidagi ko'p mediali ogohlantirish kampaniyasi uchun yaratilgan kampaniya illyustratsiyalari to'plamidir. Paleontolog Devid Jablonski tomonidan kiritilgan atama bo'lgan Lazarus effekti bir vaqtlar yo'qolgan yoki yo'q bo'lib ketgan deb hisoblangan hayot shaklining qayta kashf etilishini tasvirlaydi. Illyustratsiyalarda qayta topilgan o'simliklar va hayvonlar tasvirlangan. Har bir figura oq-qora vektor grafika sifatida chizilgan bo'lib, detallarga boy, shunda tomoshabinlar uzoqroq razm solganda ko'proq narsani kashf etishlari mumkin. Katta formatdagi bosma nashrlar plakatlar, varaqalar, bannerlar va axborot grafikalarini bog'lovchi vizual kalit vazifasini bajaradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Lazarus Effekt Kampaniya Illyustratsiyalari A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lazarus Effekt Kampaniya Illyustratsiyalari yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lazarus Effekt Kampaniya Illyustratsiyalari ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
O'lchamlar va qadoqlash: main illustration 32000 mm / 23428 mm
Teglar: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Ishlab chiqarish texnologiyasi: Drawn layout and adobe illustrator vectors
Dizayn muammosi: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Tadqiqot: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Ilhom: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Loyiha muddati: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Ish jarayoni: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Jamoa a'zolari: Lara Wilkin
Rasm mualliflari: Lara Wilkin