Super Leg Yengil Taom Qadoqlash by Chen Wang

Super Leg Yengil Taom Qadoqlash by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2021

Super Leg Yengil Taom Qadoqlash

by Chen Wang

Client: Three Squirrels

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Leg Yengil Taom Qadoqlash

Super Leg xitoylik oziq-ovqat brendi uchun yaratilgan yengil taom qadog'idir. Qadoqda brendning maskoti, Xiaojian ismli sincob tasvirlangan bo'lib, u katta tovuq sonini quchoqlab, uni tanovul qilishdan zavqlanmoqda, shu bilan birga uning kiyimi javonga ilashib qolgan. Illyustratsiya sichqonning pishloqni o'g'irlab, mushuk tomonidan ushlanib qolgan multfilm sahnasidan ilhomlangan. Tovuq sonining tishlar bilan yirtilgandek ko'rinadigan qismi deraza hosil qiladi, shunda ichidagi go'shtni ko'rish mumkin. Dizayn maskotni mahsulot bilan birlashtirib, qadoqning javondagi shunga o'xshash mahsulotlar orasida ajralib turishiga yordam beradi.

The Recognition

About the A' Design Award Temir Mukofoti

Super Leg Yengil Taom Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Super Leg Yengil Taom Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Super Leg Yengil Taom Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
Inspiration: The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.

Read the Press Release