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Maskeeper Niqob saqlash qutisi by Maurice Kwok and Steve Yeung

Maskeeper Niqob saqlash qutisi by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Moda va Sayohat Aksessuarlari Dizayni Competition Category.


TemirAksessuar· 2021

Maskeeper Niqob saqlash qutisi

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

A' Design Award Temir Mukofoti Winner in Aksessuar Category

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Verified Award Winner

Verify Award Status for #112413

Colors

The Design

About Maskeeper Niqob saqlash qutisi

Maskeeper — yuz niqoblari uchun vizitka kartasi o'lchamidagi paketga buklanadigan vaqtinchalik saqlash qutisidir. Maskeeper oziq-ovqat toifasidagi polipropilen varaqdan tayyorlangan bo'lib, tez va arzon ishlab chiqarish uchun qirqilgan va buklangan. Niqob ochiq varaq ustiga qo'yiladi va ichkariga buklanadi, shunda niqobning sirtlari yopiq holda qoladi va o'zaro ifloslanish kamayadi. O'lchamlari 91 x 61 x 8 millimetr va og'irligi 10 gramm bo'lgan Maskeeper cho'ntakka osongina sig'adi. Ushbu dizayn ovqatlanish paytida yechilgan niqoblarni salfetka qog'oziga yoki konvertlarga o'rashga toza va gigienik muqobil variant taklif etadi.

The Recognition

About the A' Design Award Temir Mukofoti

Maskeeper Niqob saqlash qutisi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Maskeeper Niqob saqlash qutisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Maskeeper Niqob saqlash qutisi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging
Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags
pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology
**Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge
**Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research
**Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration
**The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration
The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow
**Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Patents
Hong Kong Short Term Patent 2020
Hong Kong Design Registration 2020
Hong Kong Trademark Registration 2020
Copyright ©2020 INNOSPHERE LTD. All Rights Reserved.
Team Members
Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits
Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung

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