Beltur Go Oziq-ovqat qadoqlash by Musa Celik

Beltur Go Oziq-ovqat qadoqlash by Musa Celik is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2021

Beltur Go Oziq-ovqat qadoqlash

by Musa Celik

Client: Beltur

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beltur Go Oziq-ovqat qadoqlash

Beltur Go — bu katta shahar bog'larida foydalanish uchun mo'ljallangan oziq-ovqat va ichimliklar qadoqlash to'plami hisoblanadi. Ovqat qutisini ichimlik stakani ustiga qo'yish mumkin, naycha esa quti orqali o'tadi, shu tariqa ovqat va ichimlik bir qo'l bilan ushlab turiladi. Qutidagi kichik buklangan qismlarni ochib, sousларни solish mumkin. Ovqat qutisi alohida ham, ustiga vilka qo'yilgan holda ham ishlatilishi mumkin. Barcha qismlar offset bosma usulida bosilgan 350 grammli Bristol qog'ozidan tayyorlangan bo'lib, plastik chiqindilarni kamaytirish maqsadida plastik o'rniga qog'oz qo'llanilgan. Har bir to'plam yassi holatda yetkazib beriladi, bu esa saqlash va tashishni osonlashtiradi.

The Recognition

About the A' Design Award Temir Mukofoti

Beltur Go Oziq-ovqat qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Beltur Go Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Beltur Go Oziq-ovqat qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions & Packaging: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Tags: Snack, Take Away, Food Box, On The Go
Production Technology: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Design Challenge: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Research: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiration: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Project Duration: The project took place between June 2020 and August 2020 in Istanbul.
Operation Flow: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Team Members: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Image Credits: All photos taken by Musa Çelik.