Apex Primary Function: Tasviriy san'at fotografiyasi turkumi by Yicheng Feng

Apex Primary Function: Tasviriy san'at fotografiyasi turkumi by Yicheng Feng is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Fotografiya va Foto Manipulyatsiya Dizayni Competition Category.

KumushFotografiya· 2021

Apex Primary Function: Tasviriy san'at fotografiyasi turkumi

by Yicheng Feng

Client: Yicheng Feng

A' Design Award Kumush Mukofoti Winner in Fotografiya Category

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Colors

The Design

About Apex Primary Function: Tasviriy san'at fotografiyasi turkumi

Apex — tog' cho'qqisining tabiiy shakllari va teksturalarini o'rganuvchi tasviriy san'atga oid landshaft fotografiyasi turkumidir. Tasvirlar Xitoyning Yunnan provinsiyasidagi Nefrit Ajdaho Qorli Tog'i cho'qqisida, 4280 metr balandlikda suratga olingan. Tosh tuzilmalari tartibli murakkablik va soddalik o'rtasida kontrast yaratib, tabiiy go'zallikka boshqacha nuqtai nazardan qarash imkonini beradi. Fotosuratlar bitta raqamli kamera va bitta prime obyektiv yordamida qo'lda suratga olingan, so'ngra raqamli tarzda qayta ishlangan va retush qilingan. Apex tomoshabinlar uchun sokin va meditativ vosita sifatida mo'ljallangan.

The Recognition

About the A' Design Award Kumush Mukofoti

Apex Primary Function: Tasviriy san'at fotografiyasi turkumi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Apex Primary Function: Tasviriy san'at fotografiyasi turkumi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Apex Primary Function: Tasviriy san'at fotografiyasi turkumi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Apex" is an a fine art photography series reflecting on the entropic nature of organic forms an patterns, a contrast to the rigidity of social structures and routine lifestyles, while being presented in a setting that is pristine and offers a sense of serenity. The forms of the rocks on the mountain forms the perfect juxtaposition between ordered complexity and simplicity, forming a different perspective on natural beauty.
Dimensions & Packaging: All images are in a digital format, and are available at 3840*3840px, 300dpi.
Tags: Photography, Landscape, Tranquility, Serenity, Meditation, Minimalism
Production Technology: This photography series was shot on a Canon 5D Mark III with an EF 135mm f/2 lens. The shots were achieved handheld and has gone through general processing in Adobe Lightroom, with detail retouching done in Adobe Photoshop.
Design Challenge: At the altitude of over 4000m, breathable air becomes rather thin, and this posed a challenge as it limits the amount of equipment one can carry up to the peak, as well as the amount of oxygen supply. In addition, the climate is rather unpredictable around the time of shooting, which added to the difficulty of getting decent shots. To reduce the load, the photographer opted for just one DSLR camera and two lenses, also making room for more oxygen supply, allowing for a longer shoot time.
Research: The scenes were captured at the peak of the Jade Dragon Snow Mountain in Yunnan Province, China. At the altitude of 4280m, the open space offers an experience that is serene, tranquil, and breathtaking. The photography series was created with the notion of utilizing the images as a meditative medium for viewers, primarily as an escape from this age of information overflow as well as this exceptionally stressing time, which many are facing right now around the globe.
Inspiration: The presence of these naturally occurring megastructures leads me to reflect on the progression of human civilization, and where nature fits in to our ever-growing societies. As Andrew Warhol once stated, "Land really is the best art." These thoughts subsequently inspired me to capture the rich terrain of the Jade Dragon Snow Mountain in Yunnan, China, with a different approach and perspective to express nature and natural landscape.
Project Duration: The project started in July 2020 in Lijiang, Yunnan Province, China, and was wrapped up in December 2020 in Shanghai, China.
Operation Flow: This photograph series aims to establish a 'pure' and 'serene' atmosphere, allowing the viewers to enter a state of meditation, bring them a peace of mind, as well as appreciate the minimalistic aesthetic and gorgeous organic geographical textures that nature presents to us.
Image Credits: Image #1: Creator/Photographer Yicheng Feng, Apex, 2020.
Image #2: Creator/Photographer Yicheng Feng, Apex, 2020.
Image #3: Creator/Photographer Yicheng Feng, Apex, 2020.
Image #4: Creator/Photographer Yicheng Feng, Apex, 2020.
Image #5: Creator/Photographer Yicheng Feng, Apex, 2020.