Hsiao-Wen Hu tomonidan Action Means Everything Tashviqot Afishasi

Hsiao-Wen Hu tomonidan yaratilgan Action Means Everything Tashviqot Afishasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2021

Action Means Everything Tashviqot Afishasi

muallif: Hsiao-Wen Hu

Mijoz: Hsiao-Wen Hu

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#114235 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Action Means Everything Tashviqot Afishasi haqida

Ushbu kampaniya taklifi bo'sh va'dalardan ko'ra harakatlarning muhimligini targ'ib qiladi, odamlarni faol ishtirok etish natijasida yuzaga kelgan o'zgarishlar va imkoniyatlarni payqashga qaratilgan. Bu o'z-o'zidan boshlangan loyiha bo'lib, u dizaynerning harakat qilish muhimligini shaxsiy eslatishi, shuningdek, o'sha paytdagi ijtimoiy harakatga javob sifatida xizmat qiladi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Action Means Everything Tashviqot Afishasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Action Means Everything Tashviqot Afishasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Action Means Everything Tashviqot Afishasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
O'lchamlar va qadoqlash: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Teglar: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Ishlab chiqarish texnologiyasi: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Dizayn muammosi: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Ilhom: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Ish jarayoni: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

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