Radoslav Dostal tomonidan Amarico Asosiy vazifa: Aperitiv qadoqlash

Radoslav Dostal tomonidan yaratilgan Amarico Asosiy vazifa: Aperitiv qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

Amarico Asosiy vazifa: Aperitiv qadoqlash

muallif: Radoslav Dostal

Mijoz: Amàrico

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Amarico Asosiy vazifa: Aperitiv qadoqlash haqida

Amarico — italyan aperitivi uchun yaratilgan yorliq va qadoq dizayni. Dizaynda ichimlikning xushbo‘y, murakkab va tabiiy tarkibiy qismlarini aks ettirish uchun botanik naqshlar qo‘llanilgan. Illyustratsiyalar raqamli bo‘r qalamlar bilan chizilgan, alohida o‘simliklar esa dekorativ san’atdan ilhomlanib ko‘zgusimon kompozitsiyaga joylashtirilgan. Tasvirlarni zamonaviy qo‘lda ishlangan shriftlar to‘ldiradi. Yagona yorliq shishani o‘rab oladi va logotip hamda ajratib ko‘rsatilgan matnni o‘simliklarning zarhal konturlari bilan bog‘laydi. Shisha o‘lchamlari 70 ga 70 ga 240 millimetrni tashkil etadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Amarico Asosiy vazifa: Aperitiv qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Amarico Asosiy vazifa: Aperitiv qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Amarico Asosiy vazifa: Aperitiv qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
O'lchamlar va qadoqlash: 70 mm x 70 mm x 240 mm
Teglar: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Ishlab chiqarish texnologiyasi: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Dizayn muammosi: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Tadqiqot: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Ilhom: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Loyiha muddati: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Ish jarayoni: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Patentlar: n/a
Jamoa a'zolari: Radoslav Dostal, Tomas Nedved, Jan Blazek
Rasm mualliflari: Photographer: Julius Filip