Mengchao Wu, Hao Li and Sijia Zhang tomonidan Meet Rebrand Brending

Mengchao Wu, Hao Li and Sijia Zhang tomonidan yaratilgan Meet Rebrand Brending — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushGrafika· 2021

Meet Rebrand Brending

muallif: Mengchao Wu, Hao Li and Sijia Zhang

Mijoz: Meet

Grafika toifasida A' Design Award Kumush Mukofoti g'olibi

42,973

Tasdiqlangan mukofot g'olibi

#115712 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Meet Rebrand Brending haqida

Meet - yoshlarga mo'ljallangan koreys barbekyu restorani. Mengchao, Hao va Sijia uchun mijozning vazifasi yorqin brend imidjini ifodalash va turli xil go'shtlarni targ'ib qilish uchun badiiy yo'nalish va vizual identifikatsiyani yaratishdir. Grilda go'sht shakllari tabiiy ravishda geometriyani taqdim etadi. Bu g'oya ularni turli xil go'sht, dengiz mahsulotlari va sabzavotlarni belgilangan geometriya bilan bog'lab, kontseptsiyaning muhim bosqichiga olib boradi. Har xil shakl kombinatsiyalari va naqshlari geometriyalarga o'ynoqi va issiq yakuniy teginishni beradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Meet Rebrand Brending A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Meet Rebrand Brending ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Meet Rebrand Brending ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
O'lchamlar va qadoqlash: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Teglar: Branding, Graphic Design, Visual Identity, BBQ, Food
Ishlab chiqarish texnologiyasi: Adobe suite, Video Production, Printing, Package Design
Dizayn muammosi: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Tadqiqot: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Ilhom: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Loyiha muddati: 3 mouths
Executed in NYC and shanghai
Ish jarayoni: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Jamoa a'zolari: Mengchao Wu
Hao Li
Sijia Zhang
Rasm mualliflari: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li