Lunema Specimen Shrift Kitobi by Paul Robb

Lunema Specimen Shrift Kitobi by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2021

Lunema Specimen Shrift Kitobi

by Paul Robb

Client: Salt & Pepper

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunema Specimen Shrift Kitobi

Lunema - kuchli geometrik kontrastlarga ega bo'lgan yuqori darajada stilize qilingan zamonaviy neogrotesk sans serif shrifti. Vaqt sinoviga dosh bera oladigan, ayni paytda o'zini zamonaviy va betakror his qiladigan funktsional san serif oilasi. Har bir harf shakli aniq chuqur siyoh tuzoqlari tufayli katta va kichik o'lchamlarda o'qilishini ta'minlash uchun tafsilotlarga katta e'tibor bilan yaratilgan. Barcha 10 ta vaznda muqobil va ligaturalar bilan kengaytirilgan lotin glifi mavjud.

The Recognition

About the A' Design Award Kumush Mukofoti

Lunema Specimen Shrift Kitobi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Lunema Specimen Shrift Kitobi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Lunema Specimen Shrift Kitobi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Dimensions & Packaging: The font is produced in 10 weights and styles
Tags: Type design, font
Production Technology: Typeface realized in Glyphs
Design Challenge: The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
Research: We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
Inspiration: The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
Project Duration: The project began in July 2020 with the commercial license released by Monotype in December 2020
Operation Flow: The commercial font is used primarily by branding and communications design
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: @ Salt & pepper Studio / Paul Henry Robb