Ruis Vargas tomonidan Umano Brend identifikatsiyasi

Ruis Vargas tomonidan yaratilgan Umano Brend identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2021

Umano Brend identifikatsiyasi

muallif: Ruis Vargas

Mijoz: Laika

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

12,725

Tasdiqlangan mukofot g'olibi

#116954 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Umano Brend identifikatsiyasi haqida

Umano — Braziliyaning San-Paulu shahridagi mehmonxona barining brend identifikatsiyasi sifatida yaratilgan. Identifikatsiya "madaniy antropofagiya" tushunchasiga asoslanadi — bu adabiy kontseptsiya hazil-mutoyibani tashqi ta'sirlarning erkin qayta talqini bilan uyg'unlashtiradi. Loyiha logotip, 300 grammli ofset qog'ozdagi vizit kartochkalar, menyu, sumka, sirt dizayni hamda 75 grammli ofset qog'ozda chop etilib, ichki devorlarga yopishtirilgan plakatlarni o'z ichiga oladi. Grafika va arxitektura birlashib, shahar manzaralari va mahalliy she'rlarni qayta talqin qiluvchi vizual hikoyalarni yaratadi. Maqsad — an'anaviy mehmonxona barlariga xos rasmiy ohangdan uzoqlashishdir.

Tan olinish

A' Design Award Temir Mukofoti haqida

Umano Brend identifikatsiyasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Umano Brend identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Umano Brend identifikatsiyasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
O'lchamlar va qadoqlash: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Teglar: Brand, poster, logotype, illustration, visual identity, Laika Design
Ishlab chiqarish texnologiyasi: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Dizayn muammosi: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Tadqiqot: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Ilhom: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Loyiha muddati: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Ish jarayoni: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Patentlar: Laika Design
Jamoa a'zolari: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Rasm mualliflari: Laika Design