Elephant Design and Himalaya Wellness tomonidan Himalaya Sheet Mask Niqob-varaq qadoqlash

Elephant Design and Himalaya Wellness tomonidan yaratilgan Himalaya Sheet Mask Niqob-varaq qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

Himalaya Sheet Mask Niqob-varaq qadoqlash

muallif: Elephant Design and Himalaya Wellness

Mijoz: Himalaya Wellness

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

30,421

Tasdiqlangan mukofot g'olibi

#117150 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Himalaya Sheet Mask Niqob-varaq qadoqlash haqida

Himalaya Sheet Mask — bu shaxsiy parvarish toifasidagi yuz niqob-varag'i uchun qadoqlash dizayni. Tizim beshta variantni qamrab oladi hamda yorqin rang palitrasi, o'ynoqi shrift va markaziy shaxsiy eslatmadan foydalanadi. Illyustratsiyalar mahsulotning tabiiy tarkibiy qismlarini yumshoq uslubda taqdim etadi. Sachet CMYK, oq va to'rtta maxsus Pantone ranglarida chop etilgan. Logotip va tasvir nuqtali yaltiroq lak bilan pardozlangan, qolgan yuza esa mat holatda. Dizayn global bozorlardagi yosh xaridorlarni jalb qilish uchun mo'ljallangan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Himalaya Sheet Mask Niqob-varaq qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Himalaya Sheet Mask Niqob-varaq qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Himalaya Sheet Mask Niqob-varaq qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
O'lchamlar va qadoqlash: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Teglar: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Ishlab chiqarish texnologiyasi: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Dizayn muammosi: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Tadqiqot: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Ilhom: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Loyiha muddati: The project started in September 2019 and finished in December 2020, in Singapore & India.
Ish jarayoni: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Jamoa a'zolari: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Rasm mualliflari: All designs and images are created by Elephant Design.