David Jimenez tomonidan Self Help Graphics and Art Brend Identifikatsiyasi

David Jimenez tomonidan yaratilgan Self Help Graphics and Art Brend Identifikatsiyasi — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2021

Self Help Graphics and Art Brend Identifikatsiyasi

muallif: David Jimenez

Mijoz: David Jimenez

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

9,344

Tasdiqlangan mukofot g'olibi

#117221 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Self Help Graphics and Art Brend Identifikatsiyasi haqida

Self Help Graphics and Art — Sharqiy Los-Anjelesdagi jamoat san'at markazi uchun rebrending loyihasi. Yangi identifikatsiya markazning qadriyati, missiyasi va tarixini aks ettiradi, u Chikana, Chikano va Latinx rassomlarining madaniy o'ziga xosligi va siyosiy vakolatlanishidan kelib chiqqan. Astek va Mayya ierogliflarining katak strukturasi maxsus displey shrifti va logotipni yaratishga ilhom berdi. Logotip MDF yog'ochida lazer bilan kesilgan va tekstura qo'shish uchun yuqori bosim usulida (letterpress) chop etilgan. Plakatlar markazning bosmaxona san'ati tarixini hurmat qilish maqsadida trafaret bosma (screen printing) usulida chop etilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Self Help Graphics and Art Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Self Help Graphics and Art Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Self Help Graphics and Art Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
O'lchamlar va qadoqlash: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Teglar: Grid, Geometric, Typeface, Typographic
Ishlab chiqarish texnologiyasi: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Dizayn muammosi: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Tadqiqot: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Ilhom: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Loyiha muddati: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Jamoa a'zolari: David Jimenez