Oltin Qadoqlash · 2021
Prakrishi Quruq mevalar qadoqlash dizayni
by Vishal Vora
- A' Design Award Oltin Mukofoti 2021 in Qadoqlash
- CLIENT: Prakrishi
- Estimated Number of Design Views: 32,977
- Verification code 559E2B71C1 · Verify this award
Colors
About Prakrishi Quruq mevalar qadoqlash dizayni
Prakrishi — Hindiston bozori uchun yaratilgan quruq mevalar qadoqlash turkumidir. Dizayn salomatlik saltanati haqidagi vizual hikoyani taqdim etadi, unda har bir quruq meva o'z saltanatining shohi sifatida tasvirlangan. Qadoqlash monoxrom bo'lib, faqat quruq meva rangli bosilgan, shu tufayli mahsulot har bir qadoqning diqqat markaziga aylanadi. Turkumda to'rt rangli bosma bilan tayyorlangan zip qulfli xaltachalar qo'llaniladi. Har bir qadoqning eni 140 mm, bo'yi esa 210 mm. Maqsad — mahsulotni gavjum peshtaxtada aniq va tanib olinadigan qilishdir.
About the A' Design Award Oltin Mukofoti
Prakrishi Quruq mevalar qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Prakrishi Quruq mevalar qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Prakrishi Quruq mevalar qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Image Credits
- Vishal Vora and Team
