BonBonne Nuit Konfet qadoqlash dizayni by Ka Wai Tsun

BonBonne Nuit Konfet qadoqlash dizayni by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2021

BonBonne Nuit Konfet qadoqlash dizayni

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

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Colors

The Design

About BonBonne Nuit Konfet qadoqlash dizayni

BonBonne Nuit — konfetlar uchun qadoqlash dizayni seriyasi. Nomi ikkita fransuzcha so'zning birikmasidan iborat: "bon bon" — konfet degan ma'noni anglatadi, va "bonne nuit" — xayrli tun degan ma'noni bildiradi. Kontseptsiya mijozlarni o'zlarining aniq tushlarini totib ko'rishga taklif qiladi. Qadoqlar syurrealistik elementlarni birlashtiruvchi montaj uslubidan foydalanadi. Aniq tushlar boshqariladigan bo'lgani uchun, har bir qadoqdagi hikoya odamlarda ko'pincha uchraydigan bir istakni ifodalaydi. Kontseptual mahsulot nomlari ongda tasavvuriy manzaralarni uyg'otishga qaratilgan. Seriya uchta xaltacha, uchta kichik dumaloq quti va ikkita to'rtburchak dastali qutidan iborat.

The Recognition

About the A' Design Award Temir Mukofoti

BonBonne Nuit Konfet qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. BonBonne Nuit Konfet qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. BonBonne Nuit Konfet qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.