Wai Ching Chan tomonidan Timing Sauce Brending

Wai Ching Chan tomonidan yaratilgan Timing Sauce Brending — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirGrafika· 2022

Timing Sauce Brending

muallif: Wai Ching Chan

Mijoz: Timing Sauce

Grafika toifasida A' Design Award Temir Mukofoti g'olibi

10,455

Tasdiqlangan mukofot g'olibi

#118426 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Timing Sauce Brending haqida

Timing Sauce — souslar ishlab chiqaruvchisi uchun yaratilgan brending loyihasi. Ish yangi brend nomini, logotipni, qadoqlash va savdo materiallarini o'z ichiga oladi. Avvalgi nom pastaga ishora qilgan bo'lib, bu sotilayotgan mahsulotlarga mos kelmasdi, shuning uchun yangi nom tanlandi. Logotipda sousni va tabassum qilayotgan yuzni ifodalovchi abstrakt shakllardan foydalanilgan. Rang tanlovi maxsus tadqiqot asosida amalga oshirilib, quvonch va ishtaha uyg'otish uchun bir nechta rang kombinatsiyalari sinovdan o'tkazildi. Etiketkalar suvga chidamli yaltiroq PVX materialiga bosilgan bo'lib, 120, 150 va 180 millilitrlik shishalar uchun uch xil o'lchamda tayyorlangan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Timing Sauce Brending A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Timing Sauce Brending yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Timing Sauce Brending puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
O'lchamlar va qadoqlash: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Teglar: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Ishlab chiqarish texnologiyasi: Label Material: PVC gloss label waterproof
Dizayn muammosi: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Tadqiqot: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Ilhom: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Loyiha muddati: Hong Kong