Evervess Soda Water Ichimliklar qadoqlash dizayni by PepsiCo Design and Innovation

Evervess Soda Water Ichimliklar qadoqlash dizayni by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Qadoqlash Dizayni Competition Category.

TemirQadoqlash· 2021

Evervess Soda Water Ichimliklar qadoqlash dizayni

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Temir Mukofoti Winner in Qadoqlash Category

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Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Ichimliklar qadoqlash dizayni

Evervess Soda Water — bu turli xil gazlangan sodalar va toniklar assortimenti uchun qadoqlash dizaynidir. Brend deyarli sakson yillik merosga ega bo'lib, uning vizual identifikatsiyasi Xitoy bozorida yagona taqdimot uchun zamonaviylashtirildi. Avvalgi dizayn og'ir ko'rinib, ortiqcha ishtahani anglatardi, shuning uchun qadoqlash yengil va gazlangan salqinlikni ifodalash uchun soddalashtirildi. Qora va to'q yashil-ko'k ranglardagi minimalistik grafik element favvorani tasvirlaydi, bu esa energiya, salqinlik va yangilanish ramzidir. Ichimliklarni kokteyllarda aralashtirib yoki alohida holda iste'mol qilish mumkin.

The Recognition

About the A' Design Award Temir Mukofoti

Evervess Soda Water Ichimliklar qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Evervess Soda Water Ichimliklar qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Evervess Soda Water Ichimliklar qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release