BioStu Mahsulotni reklama qiluvchi video by Andrii Naidonov

BioStu Mahsulotni reklama qiluvchi video by Andrii Naidonov is a highly esteemed winner of the very prestigious 2021 A' Design Award Temir Mukofoti in Film, Video va Animatsiya Dizayni Competition Category.

TemirFilm· 2021

BioStu Mahsulotni reklama qiluvchi video

by Andrii Naidonov

Client: BioStu

A' Design Award Temir Mukofoti Winner in Film Category

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Colors

The Design

About BioStu Mahsulotni reklama qiluvchi video

BioStu — maktab o'quvchilari uchun mo'ljallangan o'quv qurilmasini taqdim etish maqsadida yaratilgan reklama videosidir. Video BioStu qurilmasini tanishtiradi, u yer haqidagi fanlarni o'rganishga yordam beradi. Har bir sahna bitta xususiyatni namoyish etadi, masalan, o'simliklarning o'sishini kuzatish, hasharotlarni kuzatish va tabiiy jarayonlarni kuzatib borish. Keyingi sahnalarda video va tezlashtirilgan (time-lapse) yozib olish, yorug'lik intensivligini boshqarish hamda harorat kabi ko'rsatkichlarni o'qish tasvirlangan. Sahnalar bir-biriga silliq o'tishlar orqali bog'langan. Yumshoq yoritish va tabiiy unsurlar videoga sokin ohang bag'ishlaydi.

The Recognition

About the A' Design Award Temir Mukofoti

BioStu Mahsulotni reklama qiluvchi video A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. BioStu Mahsulotni reklama qiluvchi video yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. BioStu Mahsulotni reklama qiluvchi video puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Video made to present a new start up- the device for children studying at schools. The goal is to show how usefull it can be, and model few examples covering it's main features.

BioStu is a helper for children studying earth sciences. It allows children to see plants growing, insetcts, nature processes like water tornado and biosynthesis, and much more. Children can make videos and timelapses, control the light intensy, check the parameters like temperature and so on.
Tags: motion, design, 3d animation, simulation, 3d design, motion graphics
Production Technology: Maxon Cinema4D, XParticles (rendered with Redshift), Quixel Megascans, Adobe AfterEffects, Adobe Premiere.
Inspiration: Based on the purpose, I wanted this video to be calm and mild. With a very suddle feel of mystery, as I think studying means a journey and discovery.
Keeping in mind this device should help in searching earth science, I included related elements to each scene: plants, rocks etc.
The original version for my client also included female VO, but to me it works better with just music, so this is what I keep for my portfolio.
Project Duration: Project atsrted in September 2020 and finished in October 2020
Operation Flow: The purpose of this video is to show how BioStu device can be used. Each scene is a separate feature, and I tryed to achive smooth transition from one to other, to make viewer feel we're talking about same thing all the time and keep the line. I wanted all scenes to look alive, so they all include elements corresponding to that. The light setup was also important for this, I used GI everywhere to achieve soft shadows which looks more natural. It's not hard to achieve technically, but way longer to calculate. Anyway this is what we needed for this purpose.