Oltin Tadbir · 2021
Lays Signature Pop-Up Brend Tajribasi
by PepsiCo Design and Innovation
- A' Design Award Oltin Mukofoti 2021 in Tadbir
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature Pop-Up Brend Tajribasi
Lays Signature — kartoshka chipslari atrofida yaratilgan pop-up brend tajribasidir. Ushbu tajriba eksklyuziv riteylerlar ichidagi vaqtinchalik maskanlarda tashkil etiladi, u yerda miksologiya chips bari kichik sahna vazifasini bajaradi. Tashrif buyuruvchilar noyob ta'mlar ularning ko'z o'ngida qo'lda tayyorlanadigan jonli namoyishni tomosha qilishadi. Teatrlashtirilgan va ko'p sezgili format chipslarni taqdim etish, tatib ko'rish va baham ko'rish usullarini yangicha talqin qiladi. Maqsad — haqiqiy tajribalar va ijtimoiy ulashishni qadrlaydigan yosh mijozlarga yetib borish. Loyihaning birinchi qismi Lane Crawford univermagida taqdim etildi.
About the A' Design Award Oltin Mukofoti
Lays Signature Pop-Up Brend Tajribasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Lays Signature Pop-Up Brend Tajribasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Lays Signature Pop-Up Brend Tajribasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
