Oltin Qadoqlash · 2021
Game Fuel Ichimlik Qadoqlash Dizayni
by PepsiCo Design and Innovation
- A' Design Award Oltin Mukofoti 2021 in Qadoqlash
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Ichimlik Qadoqlash Dizayni
Game Fuel — Rossiyadagi Adrenaline Rush brendi uchun yaratilgan maxsus nashrdagi energetik ichimlik qadog'idir. Dizayn geyming va kibersport madaniyatini ulug'laydi. Bankadagi ko'zga tashlanadigan A logotipi iste'molchini yangi o'yin muhitiga taklif qiluvchi va asta-sekin sho'ng'ish hissini yaratuvchi rang-barang portalga aylantirildi. Dizayn qadoqlashdan tashqari kengroq brend tajribalariga ham tatbiq etiladi. Loyihaning maqsadi geymerlar hamjamiyatini stereotiplardan uzoqlashtirish hamda o'yinchilarga kuchli natijalar uchun energiya va ishonch bag'ishlash edi.
About the A' Design Award Oltin Mukofoti
Game Fuel Ichimlik Qadoqlash Dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Game Fuel Ichimlik Qadoqlash Dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Game Fuel Ichimlik Qadoqlash Dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
