Oltin Qadoqlash · 2021
Lipton Avant Garde Special Art Edition Ichimlik bankasi qadoqlash dizayni
by PepsiCo Design and Innovation
- A' Design Award Oltin Mukofoti 2021 in Qadoqlash
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 31,193
- Verification code A8C7C96D37 · Verify this award
Colors
About Lipton Avant Garde Special Art Edition Ichimlik bankasi qadoqlash dizayni
Lipton Avant Garde maxsus badiiy nashri — sovuq choy uchun mo'ljallangan miniatyura bankalar to'plamidir. Har bir banka 250 ml sig'imga ega bo'lib, yengil va olib yurish uchun qulay, bu format Rossiyada sovuq choy toifasidagi birinchi miniatyura bankadir. Grafik dizayn rus avangard san'ati oqimlaridan, jumladan suprematizm, abstraksionizm va kubofuturizmdan ilhomlangan. Alohida dizaynlar shaftoli, limon va yashil choy ta'mlariga moslashtirilgan. To'plam faqat Rossiyada sotiladi. Maqsad — brendni raqobat yuqori bo'lgan toifada peshtaxtada ko'zga tashlanadigan qilishdir.
About the A' Design Award Oltin Mukofoti
Lipton Avant Garde Special Art Edition Ichimlik bankasi qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Lipton Avant Garde Special Art Edition Ichimlik bankasi qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Lipton Avant Garde Special Art Edition Ichimlik bankasi qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
