Oltin Qadoqlash · 2021
Pepsi New Year 2020 Ichimlik Qadoqlash Dizayni
by PepsiCo Design and Innovation
- A' Design Award Oltin Mukofoti 2021 in Qadoqlash
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 34,941
- Verification code 5A72A4A3B1 · Verify this award
Colors
About Pepsi New Year 2020 Ichimlik Qadoqlash Dizayni
Pepsi New Year 2020 — Rossiyada Yangi yil mavsumi uchun yaratilgan cheklangan nashrdagi ichimlik bankalari to'plamidir. Har bir banka maxsus ishlab chiqilgan shrift va mahalliy madaniyat, hazil hamda an'analardan olingan qisqa xabarga ega. Xabarlar shaxsiy ohangda yozilgan bo'lib, iste'molchilar o'zlariga eng mos kelganini tanlashlari mumkin. Seriya uchun umumiy bo'lgan va "agar shunday bo'lsa, Pepsi ol" deb tarjima qilinadigan xeshteg ijtimoiy tarmoqlarda o'zaro muloqotga chorlaydi. Moslashuvchan dizayn yondashuvi kontseptsiyani boshqa mahalliy bozorlarga moslashtirish imkonini beradi, bu esa Yangi yil bayramini kengaytiradi va shaxsiylashtiradi.
About the A' Design Award Oltin Mukofoti
Pepsi New Year 2020 Ichimlik Qadoqlash Dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Pepsi New Year 2020 Ichimlik Qadoqlash Dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Pepsi New Year 2020 Ichimlik Qadoqlash Dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.
Press Kit
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
