Save Calendar Kalendar Illyustratsiyasi by Mengjia Li

Save Calendar Kalendar Illyustratsiyasi by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award Kumush Mukofoti in Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni Competition Category.

KumushGrafika· 2021

Save Calendar Kalendar Illyustratsiyasi

by Mengjia Li

Client: Northeastern University

A' Design Award Kumush Mukofoti Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Save Calendar Kalendar Illyustratsiyasi

Save Calendar — oziq-ovqatni tejash mavzusidagi kalendar uchun yaratilgan illyustratsiyalar turkumi. Illyustratsiyalarda fermer dalasi bahor, yoz, kuz va qish fasllarida tasvirlangan. Ranglar har bir fasl bilan o'zgaradi, shu sababli to'rt davrni bir-biridan ajratish oson. Xitoy uslubidagi simmetrik kompozitsiya tasvirlarga zamonaviy ko'rinish bag'ishlaydi. Oy va fasl haqidagi ma'lumotlar har bir varaqning yuqori qismiga joylashtirilgan. Rasmlar kompyuter dasturi yordamida chizilgan va 800 ga 800 millimetr o'lchamda chop etilgan. Turkum fermerlarning mashaqqatli mehnatini ko'rsatadi va odamlarni oziq-ovqatni qadrlashga undaydi.

The Recognition

About the A' Design Award Kumush Mukofoti

Save Calendar Kalendar Illyustratsiyasi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Save Calendar Kalendar Illyustratsiyasi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Save Calendar Kalendar Illyustratsiyasi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020