Yamamotoyama Rebrendlangan Choy Paketi by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 A' Design Award Platina Mukofoti in Qadoqlash Dizayni Competition Category.
PlatinaQadoqlash· 2021
Yamamotoyama Rebrendlangan Choy Paketi
Client: Nosigner
A' Design Award Platina Mukofoti Winner in Qadoqlash Category
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- Verified Award Winner
- Verify Award Status for #119471
The Design
About Yamamotoyama Rebrendlangan Choy Paketi
Yamamotoyama Yaponiyadagi eng qadimgi va eng mashhur choy savdogarlaridan biridir. Bugungi kunda yashil choyni birinchi bo'lib sotdi. Edoning kelib chiqishiga qaytish kontseptsiyasi bilan NOSIGNER an'anaviy choy madaniyatini saqlab qolish va uni kelajakka etkazish uchun paketlarni qayta ishlab chiqdi. Uzoq tarix brendining jozibasini saqlab qolgan holda ularni zamonaviy qilish uchun NOSIGNER Yamamotoyamaning asl kichik cho'qqilari va Edoning xattotlik uslubi bilan o'ramlarning an'anaviy ranglari va tuzilishiga ishora qildi.
The Recognition
About the A' Design Award Platina Mukofoti
Yamamotoyama Rebrendlangan Choy Paketi A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Yamamotoyama Rebrendlangan Choy Paketi yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Yamamotoyama Rebrendlangan Choy Paketi istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Inspiration
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Team Members
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Image Credits
- Photography: Sato Kunihiko
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